The Main Target Audience

The main target audience for 'Concealed' will be aged 17-28. This is because the all the main characters are of young ages, the audience may therefore empathise with the characters because they are young like them and may have similar interests or personalities to the characters.

The fact that the main character is a female will create more of an attraction to young girls. Not only that, but stereotypically girls are more emotional and the film, being a psychological thriller conflicts the mind. Also there are some elements of romance again appealing to a girl target audience. Males will be the secondary audience because they will be attracted to the small element of action, as the dominant ideology of males is that they are more physical than woman and also more aggressive.

The social demographic of our primary audience will be students who fall into the 'E' group. This group will be the main target audience down to the fact that the main characters are students and they are at a similar age to the audience.

The audience will be extremely sociable, popular and like going out with their friends, just like Anastasia and Dylan because again the audience will like the main characters instantly as they can see that the characters are like them and relate to them. Not only that but it also instant creates dislike for the antagonist. The antagonist has the complete opposite personality and is very socially awkward and distant from others. Therefore the audience will find him weird before he even kidnaps Anastasia.

According to Young and Rubicam's audience type theory, the primary audience will be 'The Mainstreamers' as they will be teenagers that like being part of a group and like to fit in. It could also attract the group The 'Aspirers'. This is because our audience like the main characters want high status and have high status. They consider themselves to be liked or known by a lot of people and care about what people think. Although the characters are not like this, their group of friends are and the stereotypical popular group in school are very materialistic and care about what everyone think.

When looking at Blumler and Katz uses and gratifications theory, 'Concealed' will provide entertainment to the audience. The audience will be entertained by all the events that take place in the film and also by the tense wait of finding out if Anastasia will escape. During the equilibrium the audience may be provided with 'escape' because of the romance between Anastasia and Dylan. They may not have any romance in their life so the relationship between the two characters will provide this sense escape for the audience because they will feel romantic.

To conclude our primary target audience will be:

• aged 17-28 years old 
• unisex, however will be more likely to attract females
• students 
• popular 
• sociable 
• 'The Mainstreamers'